DISPLAY · Fraunces
Aa Bb Cc
BODY · Inter
The body face carries the bulk of the page — product copy, PDP descriptions, blog posts. Set at 14–17px throughout.
VOL. IMercerEDITORIAL FASHION · BEAUTY · LIFESTYLE · MERCER 1.0.0
Style sample · Preset 01 · Editorial fashion · beauty · lifestyle
Quiet luxury, loud margins.
Spring 25 edit. 84 looks, three silhouettes.
Type, color, button shape — a closer look at the style.
Each installed style includes its own fonts, colors and starting layouts. Style accents changes color, shape and interface details while preserving your fonts, layouts and content.
BG#FFFFFF
INK#0E0E0E
SURFACE-ALT#F6F7F8
LINE#E7E7E8
ACCENT#0E0E0E
Add to bag →Secondary
Pill buttons read soft and editorial. The default Mercer signature.
Mercer, in context.
Profile
Mercer.
DESIGNED FOR
Fashion editors, beauty merchants, and lifestyle brands who want a storefront that reads like a magazine. Mercer is the system's default — black ink on white, a Fraunces display masthead, pill buttons, ample air. It assumes you ship in seasonal drops and shoot the goods in a studio.
SIGNATURE MOVES
An editorial magazine-cover hero with a labelled masthead row, italic display second-lines as a typographic gesture, and an optional numbered in-this-issue index strip (off by default; turn it on and add Index item blocks). The pill button radius and the Fraunces / Inter pair are what make Mercer feel like a newsstand, not a checkout.
WHEN TO CHOOSE IT
Choose Mercer if your brand reads as a publication first and a shop second. If you ship issues rather than products, this is the default. If you'd describe your aesthetic as craft, pop, or atelier, the other presets express those better.
Four more looks in the system.
Currently viewing: Mercer. See all five →