Preset 02 · Ceramics · pantry · slow goods

Slow goods, hand-thrown.

Stoneware from Bizen, fired in oak.

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Specimens

Type, color, button shape — the only things that change.

Type pair

DISPLAY · Lora

Aa Aa

BODY · Inter

The body face carries the bulk of the page — product copy, PDP descriptions, blog posts. Set at 14–17px throughout.

Color tokens

BG#F5EFE4

INK#2A1F12

SURFACE-ALT#ECE2CF

LINE#DCCDB1

ACCENT#A25A2A

Button · radius PILL

Add to cart →Secondary

Pill buttons read soft and editorial. The default Mercer signature.

Profile

Warm Craft.

DESIGNED FOR

Ceramicists, pantry brands, and slow-goods merchants who care about provenance. Cream paper, walnut ink, a hand-fired terracotta accent. Lora display picks up where Fraunces signs off — warmer, less surgical. Built for stores where each SKU has a backstory.

SIGNATURE MOVES

A rounded collection-card grid topped by a toggleable announcement bar and a centered italic display heading with a drawn divider. Each card carries an image, title, count, and link on a generous off-white surface. The whole preset slows the page down on purpose.

WHEN TO CHOOSE IT

Choose Warm Craft if your product has a maker's name attached. Pantry, ceramics, leather, oils, anything fired or finished by hand. Mercer feels too sharp here; Bold Pop is too loud. Warm Craft sits between and lets the goods do the work.

Other presets

Four more looks in the system.

Edit — SS2501 / 05

Quiet luxury, loud margins.

Spring 25 edit. 84 looks, three silhouettes.

Drop — 0403 / 05

Loud care. Quiet routine.

Drop 04. SPF 50, tinted, refillable.

Maison — I04 / 05

Almost weightless.

18k, 0.3g. Worn or layered.

REL — v2.005 / 05

Built for the black.

v2 hardware. USB-C. 7-hour cell.

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