Preset 03 · DTC beauty · lifestyle

Loud care. Quiet routine.

Drop 04. SPF 50, tinted, refillable.

Read the docs

Specimens

Type, color, button shape — the only things that change.

Type pair

DISPLAY · Archivo

Aa Aa

BODY · Inter

The body face carries the bulk of the page — product copy, PDP descriptions, blog posts. Set at 14–17px throughout.

Color tokens

BG#FFF5E1

INK#1A0D3A

SURFACE-ALT#FFE9BD

LINE#CFC6DD

ACCENT#FF4D2E

Button · radius PILL

Shop the drop →Secondary

Pill buttons read soft and editorial. The default Mercer signature.

Profile

Bold Pop.

DESIGNED FOR

DTC beauty brands shipping in drops. Cream-yellow ground, ink-purple type, an orange-red accent that does not apologize. Archivo 800 for the display with slight letter-tightening — a billboard, not a magazine. Built for stores whose Instagram is louder than their About page.

SIGNATURE MOVES

A pop color-block hero with per-block fg / bg tokens (live on the block itself, not theme-wide), a slight rotation amount, and a horizontal-scroller secondary hero for category lookbooks. Pill buttons stay, but the type drops the air.

WHEN TO CHOOSE IT

Choose Bold Pop if your product is a routine, a drop, or a refill. Mercer reads too restrained; Quiet Luxe is the wrong vocabulary. If your launch calendar matters more than your founding story, Bold Pop is built for it.

Other presets

Four more looks in the system.

Edit — SS2501 / 05

Quiet luxury, loud margins.

Spring 25 edit. 84 looks, three silhouettes.

Atelier — No. 1402 / 05

Slow goods, hand-thrown.

Stoneware from Bizen, fired in oak.

Maison — I04 / 05

Almost weightless.

18k, 0.3g. Worn or layered.

REL — v2.005 / 05

Built for the black.

v2 hardware. USB-C. 7-hour cell.

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